AT Split Last Name

[Airtable](https://airtable.com) is awesome.
[Link reference][1] also works.

[1]: https://daringfireball.net/projects/markdown/syntax#link

REPLACE({Name},1,FIND("~",SUBSTITUTE({Name}," ","~",LEN({Name}) - LEN(SUBSTITUTE({Name}," ","")))),"")

<iframe class="airtable-embed" src="https://airtable.com/embed/appx4s1nE9Kolw7qf/pagbWILEYl1BUqofc/form" frameborder="0" onmousewheel="" width="100%" height="533" style="background: transparent; border: 1px solid #ccc;"></iframe>

'${:,.2f}'.format(dfCombined['Amount'].sum())

# windows
curl.exe https://webi.ms/shfmt | powershell

# linux
curl -sS https://webi.sh/shfmt | sh

​<h2>Contact Us!</h2>
<p><strong> MRH Web Design</strong><br>Maria & Rocio Hernandez<br>1234 Queen Street<br>Kansas City, KS 66101<br>+1-555-555-5555 <br>rocio@mrh_web.com</p>

* _Formula:_ (Clicks / Impressions) * 100
 * _Example:_ You see that your blog post ranks well for "easy baking recipes," but its CTR is low. This indicates a potential problem with your title or meta description. 

 * _Action Steps:_ 
      * Experiment with power words (e.g., "Effortless," "Delicious")
      * Include numbers or a question in your title.
      * Ensure your meta description provides a clear, enticing preview of the content.

* _Formula:_ (Single page visits / Total sessions) * 100
 * _Example:_ Your "best homemade pasta recipes" page has a high bounce rate. This might mean:
       *  People expect quick, simple recipes, but your content is too complex. 
       * Your images are slow to load, frustrating visitors.
       *  Internal links to related recipes are missing.

 * _Action Steps:_ 
        * Use tools like Google PageSpeed Insights to check load times. 
        * Clearly format your content with headings and short paragraphs.
        * Add internal links to keep visitors engaged on your website.

 *  _Formula:_ (Conversions / Total Visitors) * 100
 * _Example:_  Despite good traffic, your e-book has a low conversion rate on its landing page. This could mean:
       *  Your call-to-action isn't clear or persuasive enough.
       * The landing page doesn't address visitor concerns or build enough trust.
       *  There are too many distractions or form fields on the page.

 * _Action Steps:_
       * Use strong verbs and clear language in your calls-to-action.
       * Highlight the benefits for the visitor.
       * Test different landing page designs and reduce clutter. 

*  _Formula_ (Number of times a keyword appears / Total words on page) * 100 
*  _Example:_ If you want to rank for "vegan cake recipes", including that phrase a few times naturally is helpful.  Repeating it excessively becomes unnatural and hurts your chances of ranking well.

*  _Action Steps:_
      *  Focus on creating valuable, informative content first.
      *  Use keyword research tools to identify related terms and phrases (e.g., "eggless cake recipes," "dairy-free frosting").

* _Tools:_ Ahrefs, SEMrush, Moz, and others provide advanced position tracking. 
* _Example:_ You track keywords like "mindfulness tips," "meditation for beginners," and notice your average position improving over time. This indicates your SEO efforts are paying off.  

 * _Formula:_ (Time spent on social media * Hourly salary) / Number of conversions through social media 
 * _Example:_ Your social media efforts resulted in 10 new e-book sales. If you spent 20 hours on social media, with an hourly rate of $30, your social cost per conversion is $60.

 * _Action Steps:_
      * Analyze if this cost is sustainable given the value of each conversion.
      * Explore ways to streamline your social media tasks.
      * Focus on platforms that yield the best results.

* _Formula:_ (Gains from SEO - Cost of SEO) / Cost of SEO  
 * _Example:_ If increased organic search traffic generates an additional $2000 in revenue, and you spent $1000 on SEO tools and content creation, your ROI is 100%.

* _Action Steps:_
    * Track revenue attributed to organic search.