/** * Change number of products that are displayed per page (shop page) */ add_filter( 'loop_shop_per_page', 'new_loop_shop_per_page', 20 ); function new_loop_shop_per_page( $cols ) { // $cols contains the current number of products per page based on the value stored on Options -> Reading // Return the number of products you wanna show per page. $cols = 9; return $cols; }