//URL is http://www.example.com/mypage?ref=registration&email=bobo@example.com

$.urlParam = function (name) {
    var results = new RegExp('[\?&]' + name + '=([^&#]*)')
                      .exec(window.location.search);

    return (results !== null) ? results[1] || 0 : false;
}

console.log($.urlParam('ref')); //registration
console.log($.urlParam('email')); //bobo@example.com