add_filter( 'woocommerce_dropdown_variation_attribute_options_html', 'filter_dropdown_option_html', 12, 2 ); function filter_dropdown_option_html( $html, $args ) { $show_option_none_text = $args['show_option_none'] ? $args['show_option_none'] : __( 'Choose an option', 'woocommerce' ); $show_option_none_html = '<option value="">' . esc_html( $show_option_none_text ) . '</option>'; $html = str_replace($show_option_none_html, '', $html); return $html; }