* _Formula:_ (Conversions / Total Visitors) * 100 * _Example:_ Despite good traffic, your e-book has a low conversion rate on its landing page. This could mean: * Your call-to-action isn't clear or persuasive enough. * The landing page doesn't address visitor concerns or build enough trust. * There are too many distractions or form fields on the page. * _Action Steps:_ * Use strong verbs and clear language in your calls-to-action. * Highlight the benefits for the visitor. * Test different landing page designs and reduce clutter.