* _Formula:_ (Time spent on social media * Hourly salary) / Number of conversions through social media * _Example:_ Your social media efforts resulted in 10 new e-book sales. If you spent 20 hours on social media, with an hourly rate of $30, your social cost per conversion is $60. * _Action Steps:_ * Analyze if this cost is sustainable given the value of each conversion. * Explore ways to streamline your social media tasks. * Focus on platforms that yield the best results.