To calculate Viral Coefficient (VC), you use this formula: Viral Coefficient = (Number of Invites per User) × (Conversion Rate) In your case: Total active users = 190 Referrals = 4 Converted referrals = 2 Step 1: Find Invites per User This is: Number of Referrals / Total Active Users = 4 / 190 ≈ 0.02105 Step 2: Find Conversion Rate Converted / Total Referrals = 2 / 4 = 0.5 Step 3: Multiply VC = 0.02105 × 0.5 ≈ 0.0105