Marketing - Conversion Rate Analytics - Michael Fuchs Python

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'''
Calculate the conversion rate by age_group
'''

conversion_rate_by_age_group = df.groupby(by='age_group')['conversion'].sum() / df.groupby(by='age_group')['conversion'].count() * 100.0
pd.DataFrame(conversion_rate_by_age_group.reset_index().rename(columns={'conversion':'conversion_%'}))
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https://michael-fuchs-python.netlify.app/2020/09/01/marketing-conversion-rate-analytics/