*  _Formula:_ (Conversions / Total Visitors) * 100
 * _Example:_  Despite good traffic, your e-book has a low conversion rate on its landing page. This could mean:
       *  Your call-to-action isn't clear or persuasive enough.
       * The landing page doesn't address visitor concerns or build enough trust.
       *  There are too many distractions or form fields on the page.

 * _Action Steps:_
       * Use strong verbs and clear language in your calls-to-action.
       * Highlight the benefits for the visitor.
       * Test different landing page designs and reduce clutter.