*  _Formula_ (Number of times a keyword appears / Total words on page) * 100 
*  _Example:_ If you want to rank for "vegan cake recipes", including that phrase a few times naturally is helpful.  Repeating it excessively becomes unnatural and hurts your chances of ranking well.

*  _Action Steps:_
      *  Focus on creating valuable, informative content first.
      *  Use keyword research tools to identify related terms and phrases (e.g., "eggless cake recipes," "dairy-free frosting").