Customer Segmentation using RFM Analysis in Tableau -

Sat Feb 11 2023 09:50:55 GMT+0000 (Coordinated Universal Time)

Saved by @Parth1507 #rfm #analysis

RFM-R
DATEDIFF('day',{ FIXED [Customer ID]:MAX([Invoice Date])},{MAX([Invoice Date])})
RFM-F
({ FIXED [Customer ID]:COUNTD([Invoice ID])})
RFM-M
{FIXED [Customer ID]: SUM([Sales Amount])}

Used in Tata Forage . RFM Analysis used to segment customer based on their purchase frequency and monetary value.