Annual purchase frequency by Customer Cohort

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Wed Apr 05 2023 16:54:43 GMT+0000 (Coordinated Universal Time)

Saved by @yoikodata ##tableau ##customerbehavior

{ FIXED YEAR([Order Date]), [Customer ID]: COUNTD([Order ID]) }

{ FIXED [Customer ID]: MIN(YEAR([Order Date])) }

RUNNING_SUM(COUNTD([Customer ID]))

[Running Total]/ SUM({ FIXED [Customer Cohort]: COUNTD([Customer ID])})
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How many customers by cohort placed at least N number of orders? Purchase frequency, cohorts, running sum calc, % of total cohort In 2019, 43% of the customers from the 2017 cohort purchased 2 time(s) or more.