Social Cost per Conversion
Wed Feb 21 2024 14:46:33 GMT+0000 (Coordinated Universal Time)
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@tchives
#formula
* _Formula:_ (Time spent on social media * Hourly salary) / Number of conversions through social media
* _Example:_ Your social media efforts resulted in 10 new e-book sales. If you spent 20 hours on social media, with an hourly rate of $30, your social cost per conversion is $60.
* _Action Steps:_
* Analyze if this cost is sustainable given the value of each conversion.
* Explore ways to streamline your social media tasks.
* Focus on platforms that yield the best results.
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